FIXD founders John and Frederick were tired of seeing friends and family getting ripped off by mechanics – so they created FIXD, a device that tells you what’s wrong with your car in plain English. With FIXD, anyone can save money and time on car repairs… it’s awesome!
But as John and Frederick learned, an awesome product is rarely enough to succeed. Their Kickstarter campaign and initial internal launch efforts brought in far fewer customers than they expected… so they assumed DTC wasn’t the right path, and shifted their focus to B2B sales.
Unfortunately, B2B turned out to be an even more arduous path to success. John and Frederick felt like they were out of options… but then they met GiddyUp.
Even though FIXD had no proof of concept, no marketing budget and no creative assets, we saw what they saw: an amazing product with incredible potential. So we partnered with them right away!
See The Results